For the theoretical design of the poster series for this particular event, I wanted to represent it in a fun, lively and engaging way to attract avid attendees and potential viewers.
The ambiance from live theatre performances, busker acts and natural lighting come together to make ‘Fringe Festival’ as magical as it is. Therefor, the colour palette chosen represents golden hour, which is the most popular time to attend. Using contrasting tones to highlight events and the silhouette illustrations.
The Typography needed to be legible but also intriguing, opting for a semi-decorative sans serif in ‘Belgrad’ for the main title and incorporating elements found in certain acts for each. ‘Avenir’ was used for all body copy – giving me alternative options for hierarchy.
Tools Used -
Adobe InDesign
Adobe Illustrator
Adobe Photoshop

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