This theoretically designed North American transit map had to include over 70 stops and 8 interchanging stations throughout. Sketches were conducted to understand the route that users would take to get from city to city. Major cities were chosen first and then were connected with secondary cities that can be found on each route as the design progressed.
Legibility and cleanliness were some of the key words that I focused on during the process, keeping the overall design contemporary and innovative for the wide spread demographic to read and understand.

Target Audience
The demographic chosen for this infographic was North American peoples, ages 25 to 54. This was decided on after research proved that this range makes up nearly 80% of all transit riders.
Tools Used 
Adobe Illustrator
Adobe Photoshop

More Projects

Back to Top