Breakdown
Recognized as one of the most diverse high-performance athletic programs in Canada-- and one that prides themselves on providing a safe, accessible and educational environment to learn the ultimate team game-- this brand refresh design was done to help the Toronto Jr. Argos drive development of youth football in the GTA.
The logo's main component is the anchor, structures by using the letter 'T', which represents the city's name, the anchor and the football located at the very top. The nautical mark is finalized by the rigid, yet structured typeface that helps balance this design.
Starting in 2022, this will be the programs primary mark going forward, as it continues to help Toronto's youth of all socio-economic backgrounds get involved with sports experiences.
The logo's main component is the anchor, structures by using the letter 'T', which represents the city's name, the anchor and the football located at the very top. The nautical mark is finalized by the rigid, yet structured typeface that helps balance this design.
Starting in 2022, this will be the programs primary mark going forward, as it continues to help Toronto's youth of all socio-economic backgrounds get involved with sports experiences.
