Breakdown
This freelance brand identity project was completed for the aforementioned breakout creative media company. The client was looking for a design that was innovative, creative, and approachable all whilst reflecting their geographic, nautical roots.
The elements that were focused on throughout the duration of the design process were the trident spear (which dually symbolized the three founders of the company) and the arrow that strategically points upwards to signify utmost quality and professionalism. The colour palette was inspired from images of the ocean and waterways, and helped with finalizing the overall vision of the brand.
Target Audience
As an up-and-coming force in Halifax, Nova Scotia, Uncharted Creative Media targets local businesses of both small and large sizes and helps them connect with their consumers by tailoring to their specific digital needs.
Tools Used
Adobe Illustrator
Adobe Photoshop
